Fear has been communicated through all possible means within human reach, it has traversed history in painting, music, literature, cinema, becoming part of the mass and social media.

It is hypothesised, as observed through different studies, that fear is transforming the media themselves, changing their form and content. In a progression of the use of fear as an instrument of power, the terms are perverted and it is not the media at the service of the communication of fear, but fear that puts the media at its service.

Through a journey through different social and cultural manifestations of the communication of fear, it is shown that fear is one of the decisive drives in the human being and, if on the one hand it could be considered the first alarm to protect oneself from a threat, on the other hand, it also becomes the first bar to tie up and gag the soul. The conclusion is the contemporary need to contrast hope with the ultimate fear of death.