The Global Village. Globalization, rethinking McLuhan in the 21st century
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Abstract
Marshall McLuhan was the first theorist who in 1964 spoke of the idea of the Global Village in his essay “Understanding Media: The Extensions of Man”. Born in Canada in 1911, he studied English literature at the University of Manitoba and later at Cambridge University. He taught at the University of Wisconsin and Saint Louis University; he converted to Catholicism. Because of his interests and studies, he was soon recognized as an authority in the field of media and technologies. He taught at Assumption College, St Michael’s College (46-79), University of Toronto, and Fordham University, where the famous Fordham experiment on the effects of television occurred. He died in Toronto in 1980.